How to leverage the 80/20 rule for martech efficiency and ROI
CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated...
The 6 Best AI Content Checkers To Use In 2024 via @sejournal, @annabellenyst
Today, many people see generative AI like ChatGPT, Gemini, and others as indispensable tools that streamline their day-to-day workflows and...
Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns
What are responsive search ads? Responsive search ads are very flexible ads that automatically adapt to show the right message...
AI-powered martech news and releases: August 8
Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found...
Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
A brief history of Google’s mission to make the web faster In 2009, by issuing a call to arms to...
Retail media networks and advertisers going from guesswork to growth
Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and...
What Are Breadcrumbs & Why Do They Matter For SEO? via @sejournal, @sejournal
Breadcrumbs are a navigational feature for your website, and they can greatly impact SEO and user experience. Many websites still...
How Our Website Conversion Strategy Increased Business Inquiries by 37%
Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you...
Google rolls out new features for Local Service Ads
Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements,...
Cannibalization
In today's episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it,...